What is Shrink Sleeve Label Aug 04, 2022

Shrink sleeves are a specific type of product label that is essentially heat-wrapped around an entire product, such as a bottle or can. These labels completely and seamlessly conform to the shape of the product or container. Most often, shrink sleeve labels are made of a polyester or plastic film material.

  • Advantage of Shrink Sleeve Packing

1. Take Your Products Creativity to the Next Level

Shrink sleeves allow you to get creative. You can create a shrink sleeve to fit your product exactly the way you want. By satisfying the consumer’s need for unique packaging with your production, you can improve sales. Studies show that eye-catching packaging retains customers, with many deciding to buy again. They will also associate your brand image with how your product presents itself.

2. Prevents Tampering

A broken shrink sleeve is a sign of tampering. Therefore, these labels prevent any backlash towards your company in case of tamper-related issues. Product liability can cost a company tens of thousands of dollars in settlements and legal costs. Tamper-proof packaging can help to build customer trust, resulting in improved sales over time.

3.Faster Production

Shrink sleeves use the latest technology, with a digital press making it easy to create labels. You can meet the demand for seasons like Christmas or other holidays. It also makes it easy for you to keep up if you ever experience a spike in sales which you likely will when customers are able to spot your speedy and reliable production and delivery.

  • Common Uses for Shrink Sleeves

there are a few industries where we tend to see the heaviest use of this type of labeling.

1. Food and Beverage

From condiments and snacks to beverages and more, many food and beverage distributors are now using shrink sleeve labels on their products. They enjoy the ability to implement a 360-degree design while also enjoying the tamper-resistant functionality of these labels.

2. Nutraceutical

More nutraceutical companies are also using shrink sleeve label technology to create eye-catching package designs on things like vitamin/supplement packages, protein powder containers.

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