Shrink Sleeve Labels Deliver Low Cost and High Shelf Impact for the Craft Beer Industry Dec 29, 2021

what’s hot and what’s next desire drives sales growth in the craft beer industry

Craft beer customers and retailers ask every day what’s hot and what’s next? The answer is often the seasonal brews and one offs that brew masters develop to satisfy the public’s craving for new and different, and the retailers desire to bring customers into the store. The packaging problem for short run brews comes from the economics of purchasing preprinted cans. It makes no sense to purchase a trailer sized volume of 200,000 cans – the minimum order for preprinted – when the brewery needs a fraction of that number.

We believes the ideal solution for short runs is shrink sleeve labels. Shrink sleeves fool the eye into believing the can is printed. Film offers designers the widest possible color pallet to draw the attention of consumers. This style of label gives the package an attractiveness that is impossible for preprinting to achieve. Shrink sleeve labels can be produced in less time than preprinted cans and in quantities suitable for short-run products.

Shrink sleeve application basics
Shrink tunnels are either electric or steam. For empty beer cans, both steam and electric tunnels work well to provide a high-quality shrink finish. Low-pressure steam tunnels, such as the ThermoFlow, consume less energy than high-pressure options.

Shrink sleeve labeling machines are designed to process and apply shrink sleeve labels that are provided in roll form. They open and precisely cut individual labels along predetermined cut lines so that the registration of the label is perfect. The label is then applied to the can as it passes beneath the applicator on a conveyor. Long-service-life knives are the best as they reduce the cost of ownership. A major difference between applicators is the ease of changeover. Breweries and mobile canners benefit from easy, fast adjustment of the applicator. Easy and fast translates into quality labeling, greater uptime, and lower operator involvement.

E-pack provides our customers the means to produce attractive sleeve labeled products and tamper evident protected packages with dependable performance and unmatched flexibility that translate into dollars and cents on the bottom line. Engineered for reliability and value, E-pack solutions includes shrink sleeves, shrink sleeve labeling machine, and heat shrink tunnels for pharmaceuticals, beverages, processed foods, dairy, health and beauty, household, and chemical products.E-pack is a global leader in packaging line solutions. E-pack helps our packaging customers protect their reputation and grow the trust of their consumers. E-pack is performance, and the proof is in every package.

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